Good design is obvious. Great design is transparent.
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eVERGREEN COURSE EMPIRE™️
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Create exponential course growth and start making sales while you sleep.
For course creators ready to automate, create an evergreen ecosystem, and level-up their marketing strategy... so they can turn their one-off launches into bigger, more consistent income.
Imagine waking up to an e-mail that says, "a new student has just purchased your online course!"
I see you. You have created your course and run a few successful launches, but now you're ready to turn those one-off launches into more consistent income. You're ready to dial up the strategy and hit those consistent $10k, $20k or even $50k months with clarity and more ease.
Hate to break it to you, but relying on live launches alone isn't going to get you there. Instead, what you need is a strategic hybrid approach that incorporates evergreen funnels and maximizes sales without draining your time (true story: I've used this method in my business and haven't had a $0 day since Jan 2020).
Hate to break it to you, but relying on live launches alone isn't going to get you there. Instead, what you need is a strategic hybrid approach that incorporates evergreen funnels and maximizes sales without draining your time (true story: I've used this method in my business and haven't had a $0 day since Jan 2020).
YOU HAVE THE COURSE. NOW IT'S TIME TO BECOME A PASSIVE INCOME BOSS.
Live Launches are unpredictable
You've realized that live launches aren’t the ultimate answer for making money as a course business. The old way of selling courses with live launches alone can be thrilling (those big paydays on close cart day are fun!), but they come with a side order of exhaustion.
Plus, 2022 showed us that launches are unpredictable, with even the “biggest” course creators in the industry having inconsistent, lower launches than ever before.
Plus, 2022 showed us that launches are unpredictable, with even the “biggest” course creators in the industry having inconsistent, lower launches than ever before.
DO THESE SOUND FAMILIAR?
There are too many moving parts
How do live launches and evergreen funnels work together? And what’s the best way of driving new leads into those funnels and launches? And do you ever actually close the doors to your course?
With so many moving pieces of the strategy, it’s easy to get confused on how they work together. It’s like trying to put together a puzzle without the picture of the front of the box.
With so many moving pieces of the strategy, it’s easy to get confused on how they work together. It’s like trying to put together a puzzle without the picture of the front of the box.
Funnels are harder than they look
Maybe you have already thought about “going evergreen”, so you watched someone else’s funnel and then tried to hack it. It seems easy - just a webinar and some emails, right? But when the sales didn't start flooding in, you were left not knowing why.
Layering in an evergreen sales system is actually a lot more nuanced than it might seem. Building a funnel that will truly do all the heavy lifting of selling your course takes high-level strategy that goes beyond seeing the surface of someone else’s business.
Layering in an evergreen sales system is actually a lot more nuanced than it might seem. Building a funnel that will truly do all the heavy lifting of selling your course takes high-level strategy that goes beyond seeing the surface of someone else’s business.
a proven roadmap
Learn the strategy from someone who has been selling courses for 6 years on evergreen, with yearly growth, millions in sales, and a great profit margin. I’ve tested everything, so you don’t have to.
You Need:
GUIDANCE FROM A HIGH LEVEL COACHING TEAM
Building funnels, running launches, and growing your email list are big CEO moves. You’ll get further faster with our coaching team supporting you: Gemma, Launch Expert Chelsea Wallace, and Paid Ads Expert Melissa Litchfield.
A DIVERSIFIED APPROACH
I’m not here with a “one magic trick!” kind of promise. Instead, I’m teaching you my proprietary hybrid approach that uses a few core strategies to maximize sales. We’re going to diversify your business so you never feel like you have all your eggs in one basket.
Dream it.
Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.
Insade this program you'll find
Good design is obvious. Great design is transparent.
Good design is obvious. Great design is transparent.
Good design is obvious. Great design is transparent.
Good design is obvious. Great design is transparent.
i'm ready! Let's do this!
The work you do while you procrastinate is probably the work you should be doing for the rest of your life.
THE RESULTS
Welcoming new students consistently into your courses + offers.
Email list growth + launches that feel creative and fun, not stressful and lacklustre.
Knowing that your courses are being sold 24/7, even when you step away from social.
Understanding how to use metrics in your business to make data-driven decisions.
Increasing monthly revenue with diversified ways for people to purchase.
LET'S GO!
How it works
The Curriculum
The Passive Project includes a comprehensive curriculum with templates and tools that you will use to build your evergreen ecosystem, run launches, and grow your sales.
1
The Calls
Every month you'll join a live group call with Gemma, where she will share new insights and trends in the course space and dive into student Q&As.
2
The Community
Beyond Gemma, you'll receive access to a Launch Coach and a Paid Ads Coach for ongoing feedback and support. Plus, you'll also get a copy of Elevate Magazine each month for ongoing learning, new swipes, and more!
3
There is no design without discipline. There is no discipline without intelligence.
Huge bonus here
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another bonus
There is no design without discipline. There is no discipline without intelligence.
let's do this!
FAQs
There is no design without discipline. There is no
There is no design without discipline. There is no
There is no design without discipline. There is no
There is no design without discipline. There is no
There is no design without discipline. There is no
There is no design without discipline. There is no
Good design is obvious. Great design is transparent.
Good design is obvious. Great design is transparent.
Good design is obvious. Great design is transparent.
Good design is obvious. Great design is transparent.
Good design is obvious. Great design is transparent.
Good design is obvious. Great design is transparent.
Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.
meet your coach
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What you offer
There is no design without discipline. There is no discipline without intelligence.
it's always in the details....
Insanely cool bonus today!
Curiosity about life in all its aspects, I think, is still the secret of great creative people.
yes! I want this!
Make it stand out.
just imagaine
Design creates culture. Culture shapes values. Values determine the future.
Design creates culture. Culture shapes values. Values determine the future.
Design creates culture. Culture shapes values. Values determine the future.
Dream it.
Dream it.
Dream it.
yes! i'm in!
Everything should be made as simple as possible, but not simpler.
Everything should be made as simple as possible, but not simpler.
Everything should be made as simple as possible, but not simpler.
more about offer
more about offer
more about offer
engaging reason here
Money back guarantee
Everything should be made as simple as possible, but not simpler.
select the plan that works for you:
most afforelable!
most flexibel!
payment plan
one payment
package item will display here
package item will display here
package item will display here
package item will display here
package item will display here
package item will display here
package item will display here
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enroll now
enroll now
FAQs
There is no design without discipline. There is no
There is no design without discipline. There is no
There is no design without discipline. There is no
There is no design without discipline. There is no
There is no design without discipline. There is no
There is no design without discipline. There is no
Good design is obvious. Great design is transparent.
Good design is obvious. Great design is transparent.
Good design is obvious. Great design is transparent.
Good design is obvious. Great design is transparent.
Good design is obvious. Great design is transparent.
Good design is obvious. Great design is transparent.
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lub d
The best ideas come as jokes. Make your thinking as funny as possible.
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