IS IT TIME THAT YOU DID THAT THING?
Course Making Academy™️
The step-by-step guide to creating, launching and selling your own profitable online course!
welcome
If you’re currently dreaming of a way to make a full-time income FROM HOME, that doesn’t require you to…
- Trade time for dollars (1:1 clients)
- Cover your website in ads
- Have 100k Instagram followers
- Promote a product you aren’t passionate about
- or go back to school AGAIN in order to be seen as an “expert” on what you teach…
AND that allows you to work from wherever you are, help as many people as possible, and generate passive income...
$500 off original price expire soon!
Creating an online course is the fastest way to stop trading your time for dollars
...BUT I’M WILLING TO BET YOU ALREADY KNOW THAT (CAUSE YOU’RE HERE).
Whether you’ve just recently started your online business or you’ve been in the coaching or 1:1 service space for a while now, you already know that a 1-to-many offer is the key to making a bigger impact, earning more of that sweet money, honey, and having more freedom in your business—finally!
Rewarding, yes! But, still—hard.
Your calendar is maxed and every Monday you cringe to see how many calls you have that week.
You want more time in your day so you can close your laptop earlier, hang with your kids at the park without checking your phone, or be able to take a trip without work stress.
Let’s just call 1-on-1 client work what it is: hard.
You're ambitious AF, but also want to live your life outside your business.
You loveee seeing your clients score big wins, and you want to help even more people—but without building out a huge agency.
creating and selling your own ONLINE course
the answer:
And I know you might have doubts, like:
THAT ONE MIGHT CURRENTLY BE FACING IN THEIR BUSINESS
What would I even create an online course ABOUT?
How do I build an audience to sell my course to?
How would I launch/market it? Would anyone even buy?
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What about all the tech stuff (videos, worksheets, audio lessons...AHHHH THE OVERWHELM)?!?
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What about the logistics like: coming up with content, deciding which information to share and in what format, and how to ensure my students get results?
05
Why would anyone listen to ME when there are so many experts out there?
HOW DO I GET MY COURSE TO START MAKING PASSIVE INCOME?!?!
And most importantly...
NOW, SLOW YOUR SCROLL FOR A SEC.
Imagine what it would be like to finally create, launch and fill the founding round of your online course
Imagine what it would be like to finally create, launch and fill the founding round of your online course
"We launched a little over 4 month ago and have over $115k in sales now.
We teach people to travel nearly free using credit card points and miles"
VALERY @valeriyakuzmina
stop trading your time for dollars
Course Making Academy™️
comes in:
comes in:
Whether you’ve just recently started your online business or you’ve been in the coaching or 1:1 service space for a while now, you already know that a 1-to-many offer is the key to making a bigger impact, earning more of that sweet money, honey, and having more freedom in your business—finally!
Turn "followers" -> e-mail subscribers -> new students in your course -> PASSIVE INCOME!
what you'll learn:
01
GROW
Grow an audience + e-mail list full of future
students who are ready to click "buy now" (even if you're starting from ZERO!)
Grow an audience + e-mail list full of future
students who are ready to click "buy now" (even if you're starting from ZERO!)
DECIDE
Set your income goal, determine a profitable course topic, niche, and sales price!
Set your income goal, determine a profitable course topic, niche, and sales price!
CREATE
Create your entire course from start to finish (tech tutorials, video, done-for-you templates,
cheatsheets, timelines + more!)
Create your entire course from start to finish (tech tutorials, video, done-for-you templates,
cheatsheets, timelines + more!)
LAUNCH
Launch your course + enroll as many students as possible (following my step by step launch plan!)
Launch your course + enroll as many students as possible (following my step by step launch plan!)
SALES ON AUTOPILOT
Learn how to sell your online course on
"evergreen". Meaning, you will set up an entire
passive income system that will grow your audience + sell your online course on autopilot (once it's finished!)
Learn how to sell your online course on
"evergreen". Meaning, you will set up an entire
passive income system that will grow your audience + sell your online course on autopilot (once it's finished!)
02
03
04
05
WELCOME TO...
Course Making Academy ™️
A complete, step-by-step program that teaches you how to create, launch, and sell your online course on repeat so you can make a bigger impact, earn more money, and have more freedom.
let's break it down
here's what you'll learn
set a foundation
development
Before you can create and launch your course, you need to get clear on a few key pieces of your course creator journey.
Once you lay a strong foundation, the big blue sky (with a lake boat under it) is the limit.
Things like…
WALK AWAY WITH THE MINDSET OF A SUCCESSFUL COURSE CREATOR AND A PROFITABLE COURSE NICHE + TOPIC
Once you lay a strong foundation, the big blue sky (with a lake boat under it) is the limit.
Things like…
- Mindset of a successful digital entrepreneur
- Discover your profitable course niche + topic
- Understand the online course life cycle
- 10 ways you can make $10k as a course creator
WALK AWAY WITH THE MINDSET OF A SUCCESSFUL COURSE CREATOR AND A PROFITABLE COURSE NICHE + TOPIC
prepare all the accets
pre-production
Uncover your perfect-fit students to make sure your course really helps them solve their pain points (which is the earmark of a digital course that’s primed to sell like hot tamales!).
Then, you’ll take what you’ve learned, outline your course, and build your waitlist page so you can start attracting your ideal students onto your list right away.
WALK AWAY WITH YOUR COMPLETE COURSE MAP & LEADS FILLING YOUR WAITLIST
Then, you’ll take what you’ve learned, outline your course, and build your waitlist page so you can start attracting your ideal students onto your list right away.
- Conduct Market Research to learn what pain points your audience needs help solving
- Use the Transformation Technique to identify your tangible course transformation
- Create your Signature Framework that sells
- Outline your course with the Map Method
WALK AWAY WITH YOUR COMPLETE COURSE MAP & LEADS FILLING YOUR WAITLIST
get a proof
validation
Alright, this is where stuff gets really fun. It’s time to turn your course sketch into an irresistible offer (put on your Digital CEO shoes).
That means packaging your course so it’s a no-brainer YES for your perfect-fit students.
WALK AWAY WITH A BADASS, IRRESISTIBLE OFFER AND THE SALES PAGE TO MATCH
That means packaging your course so it’s a no-brainer YES for your perfect-fit students.
- Turn your sketch into an irresistible offer using the quick & easy Bucket System method
- Use the No-Brainer Pricing Formula to price your course
- Give your course a Name That Sells
- Build your Bonus Stack that addresses your perfect-fit students’ biggest objections
- Create your Sizzling Sales Page that will look like you hired a copywriting and design team
WALK AWAY WITH A BADASS, IRRESISTIBLE OFFER AND THE SALES PAGE TO MATCH
craft your course
production
Next, you’ll pre-sell your course to validate it before you spend any time creating the content. Yes - you’ll sell your course to your Founding Students before you even create it.
This way, you’re 110% sure your course will be a bonafide success without wasting a drop of your time. (Buh-bye Imposter Syndrome & hellooo cash injection!)
WALK AWAY WITH A GROUP OF FOUNDING STUDENTS INSIDE YOUR NEW COURSE (AND CASH IN THE BANK!)
This way, you’re 110% sure your course will be a bonafide success without wasting a drop of your time. (Buh-bye Imposter Syndrome & hellooo cash injection!)
- Validate your course with a pre-sale
- Launch using the Lean Launch Trifecta to make it easy but super effective
- Swipe my Live Launch Calendar, Launch Data Trackers, and more must-have launch tools
- Insider tricks to rinse + repeat your launches, making them bigger (and easier!) every time
WALK AWAY WITH A GROUP OF FOUNDING STUDENTS INSIDE YOUR NEW COURSE (AND CASH IN THE BANK!)
make money
red carpet
I’m a BIG—no, huge—believer in overdelivering inside your course & getting your students the results they’re after. And then some. Why? Because the best way to solidify the success of your digital course is to prove that your course leads to a transformation.
You’ll learn how to deliver a results-focused experience so you can turn your students into your biggest fans & collect those oh-so-juicy testimonials that’ll help sell your course on repeat.
WALK AWAY WITH A COMPLETELY BUILT COURSE THAT DELIVERS AND GLOWING TESTIMONIALS TO PROVE IT
You’ll learn how to deliver a results-focused experience so you can turn your students into your biggest fans & collect those oh-so-juicy testimonials that’ll help sell your course on repeat.
- Deliver an incredible course experience
- Create killer course content, lessons, downloads, and more
- Build out all your course tech and student dashboard with ease
- Get amazing testimonials from your students (without feeling pushy)
WALK AWAY WITH A COMPLETELY BUILT COURSE THAT DELIVERS AND GLOWING TESTIMONIALS TO PROVE IT
sell on autopilot
afterparty
I’m a BIG—no, huge—believer in overdelivering inside your course & getting your students the results they’re after. And then some. Why? Because the best way to solidify the success of your digital course is to prove that your course leads to a transformation.
You’ll learn how to deliver a results-focused experience so you can turn your students into your biggest fans & collect those oh-so-juicy testimonials that’ll help sell your course on repeat.
WALK AWAY WITH A COMPLETELY BUILT COURSE THAT DELIVERS AND GLOWING TESTIMONIALS TO PROVE IT
You’ll learn how to deliver a results-focused experience so you can turn your students into your biggest fans & collect those oh-so-juicy testimonials that’ll help sell your course on repeat.
- Deliver an incredible course experience
- Create killer course content, lessons, downloads, and more
- Build out all your course tech and student dashboard with ease
- Get amazing testimonials from your students (without feeling pushy)
WALK AWAY WITH A COMPLETELY BUILT COURSE THAT DELIVERS AND GLOWING TESTIMONIALS TO PROVE IT
Hey, I’m Mary, the creator
hey there
In 2018, I was climbing up the corporate ladder at a Fortune 500 company, and I hated it.
I took the leap of faith and quit — but I wasn’t an overnight success. Actually after a few month I found myself completely broke and lived in a tent.
In less than 18 months, I went from being in over 5 figures of debt...
...to traveling the world full-time and helping HUNDREDS more people (daily) than I EVER could with 1:1 sessions, all while consistently generating 6 figures per MONTH passively.
And I enjoy AF every single day of my freedom.
And enrollment notifications.
Today, I run a 7 figure digital company dedicated to helping content creators expand their reach and build incredible businesses using social media, just like I did.
In less than 18 months, I went from being in over 5 figures of debt...
...to traveling the world full-time and helping HUNDREDS more people (daily) than I EVER could with 1:1 sessions, all while consistently generating 6 figures per MONTH passively.
And I enjoy AF every single day of my freedom.
And enrollment notifications.
Today, I run a 7 figure digital company dedicated to helping content creators expand their reach and build incredible businesses using social media, just like I did.
Now I teach my entire, step-by-step strategy to YOU inside the Course Making Academy™️
WHAT YOU'LL LEARN INSIDE:
01
How to grow an audience + email list full of future students
How to decide on a profitable online course topic, name, and price
How to create your entire course (videos, worksheets + more!) from start to finish
How to launch your course + enroll as many students as possible
How to create an entire passive income "funnel" so that your online course starts selling on autopilot (ever dreamed of waking up in the AM to sales notifications? I'll teach you how!)
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Imagine this:
It's the weekend. You're obviously not working.
You wake up Saturday morning, check your email, and see a new notification that says, "a new student has just purchased your online course!"
...Without you having to jump on a sales call, e-mail back and forth, or slide into anyone's DM's in order to make the sale.
Imagine this:
No more hustling to find clients.
No more 12 hour days (with little to no results)
No more 12 hour days (with little to no results)
No more trading time for dollars.
No more working on other people's schedule.
No more working on other people's schedule.
It's time to SCALE your business (I know you have big $ goals), help more people at once with less effort, grow your audience on autopilot, and re-gain control over your schedule.
THIS (and more) is what you'll learn to do inside the
Course Making Academy™️
Course Making Academy™️
Q: "Tell me more about the "passive" income side of things. How does this work?"
A: Sure!
Once your online course is finished (what you learn inside course making academy™️), it's time to start selling your course + growing your audience on autopilot!
This is where PRO modules comes in.
Once your online course is finished (what you learn inside course making academy™️), it's time to start selling your course + growing your audience on autopilot!
This is where PRO modules comes in.
The result of creating passive income in your business?
A WIN for you: consistent, growing sales every single month, without launching = more freedom in your business
A WIN for your clients/students: they get access to your program when THEY need it - not whenever you decide to launch again = They LOVE you and become the ultimate superfans
A WIN for your clients/students: they get access to your program when THEY need it - not whenever you decide to launch again = They LOVE you and become the ultimate superfans
select the plan that works for you:
most afforelable!
most efficient!
CMA™️ BASIC
CMA™️ PRO
8 modules of a BASIc curriculum
Microfunnel bootcamp
weekly Q&A Office hours
students community
Custom audit of your Course Sales Page
4 additional modules of a pro curriculum
- passive income mastery
- evergreen webinar 101
- Automated E-mail Sales Sequence
- Audience Growth
Get everything from the CMA™️ BASIC
pay in full
$1497 $997
Payment Plan
pay in full
$2497 $1497
Payment Plan
4 payments of $274
4 payments of $447
canva templates library
Tech Tutorials
Masterclass Series
Pay in Full Bonus: Long Form Sales Page Template (Canva)
Pay in Full Bonus: 80+ page customizable webinar slide template
*PLUS* New Pay-in-Full Bonus:
value: $5,000
VALUE: $697
The Plug + Play Email Template Pack
MicroFunnel Bootcamp
It’s no secret. At the heart of every successful launch are incredible emails.
I’m handing over my proven, pre-written, plug-and-play email templates and a bunch of other "swipe files" (ie. things you can copy/paste) inside Course Creator School.
Get 14 emails that’ll prime your audience to buy from the pre-launch phase to your webinar all the way through to your close cart date!
I’m handing over my proven, pre-written, plug-and-play email templates and a bunch of other "swipe files" (ie. things you can copy/paste) inside Course Creator School.
Get 14 emails that’ll prime your audience to buy from the pre-launch phase to your webinar all the way through to your close cart date!
When you enroll in CMA, you’ll get my list-building course for FREE (I sell this program for $697!).
Whether you have a list of 0, 100, or 10000, MFB teaches you strategies that will accelerate your email list growth.
You'll learn to create compelling signature stories, craft a killer lead magnet, and get in front of your ideal audience—fast.
Many students have said that MFB alone is worth the price of CourseMaking Academy!
Whether you have a list of 0, 100, or 10000, MFB teaches you strategies that will accelerate your email list growth.
You'll learn to create compelling signature stories, craft a killer lead magnet, and get in front of your ideal audience—fast.
Many students have said that MFB alone is worth the price of CourseMaking Academy!
VALUE: $497
Canva Template Library
Inside the Canva Template Library, we have everything—and I do mean *everything*—you need to create gorgeous graphics.
100+ assets including:
✓ Lead magnet templates
✓ Slide deck templates
✓ Video lesson thumbnails
✓ Course workbook templates
✓ Course checklists
✓ Instagram graphics
✓ Launch packs
(No graphic design skills necessary!)
100+ assets including:
✓ Lead magnet templates
✓ Slide deck templates
✓ Video lesson thumbnails
✓ Course workbook templates
✓ Course checklists
✓ Instagram graphics
✓ Launch packs
(No graphic design skills necessary!)
Waking up in the a.m. to paypal notifications...
priceless
you're in the right place.
Q: How long will it take me to set up my online course + Passive income funnel?
A: I cannot give you an exact estimate because it will depend on your schedule, speed, and a variety of other factors, however as a general rule of thumb - your online course should take around 1-3 months to create (remember - I provide 30,60 and 90 day timelines for you!)
Your entire passive income funnel + webinar should take no more than 1 month to set up!
Your entire passive income funnel + webinar should take no more than 1 month to set up!
MYTH
online courses are only for the “tech savvy”
Truth: Before creating my own online courses, I had ZERO prior tech, website building, graphic design, or coding experience. Just the desire to create financial freedom and reach a larger number of people with my unique message. If you have the DESIRE to build an online course, help more people at once, and work from wherever you are in the world...that's all you need (I'll help you with the rest!)
Q: I am at the beginning stages of my business and don't have anything for sale yet. Is this course for me?
A: Perfect! The bundle will teach you exactly how to grow an online audience, create a digital offer (online course!) to sell, AND create passive income from it :)
Myth: You need a large audience in order to sell an online course
Truth: You can have an audience size of 10,000+ people - but if none of them are targeted, engaged, and "warmed up" to your online course idea, your course still won't sell.
Conversely, if you have an audience size of only 100 ENGAGED people that are the perfect fit for your course topic (+ a PROVEN launch strategy) you can expect to convert upwards of 20% of your audience.
Online Course Academy teaches how to simultaneously GROW your audience full of the RIGHT people - while you are creating your course content so that when you are ready to launch, you have a built-in warm audience that is excited to give you their money (<<< seriously!)
Conversely, if you have an audience size of only 100 ENGAGED people that are the perfect fit for your course topic (+ a PROVEN launch strategy) you can expect to convert upwards of 20% of your audience.
Online Course Academy teaches how to simultaneously GROW your audience full of the RIGHT people - while you are creating your course content so that when you are ready to launch, you have a built-in warm audience that is excited to give you their money (<<< seriously!)
Here’s what you can expect to learn from enrolling in Course Making Academy
A proven formula to achieve your online course revenue goals (no matter what your current audience size)
Narrow the niche of your current business so that you can start to position yourself as the “expert” on your course topic
How to choose a PROFITABLE and desired online course topic that will have your clients saying “take my money”
How to make money off your course BEFORE it’s even created (yes, really!)
How to simultaneously grow your email list and audience full of future students WHILE creating your course content
An in-depth promotional strategy to get your voice and message heard by the masses (without the use of ANY ads) before launching
The step-by-step process for creating your online course content and turning it into slides, videos, audio, and PDFs (plus editable templates!)
How to price your online course competitively in your market (and charge what you’re worth!)
Screenshare of how to record + edit your course videos and upload them into your “school”
An entire 5-part launch strategy (including access to the EXACT e-mail sequence i’ve used during every one of my 5 and 6 figure launches)
Once your online course is created, you can start making PASSIVE income, reach an UNLIMITED number of students and making an UNLIMITED amount of $$...
The BEST part about all of this?
From ANYWHERE you have an internet connection.
Here's how it works:
SO, WHAT HAPPENS NEXT?
As soon as you enroll, you’ll be sent a welcome email with your username and password to access CMA
Then, everything is yours & you can get started right away!
You’ll be invited to join our private Facebook group where you’ll meet me, my Lead Coach, and get to shmooze with all of your fellow course creators who will welcome you into the community (FYI, our gif game is strong).
From there, you'll get started with the Foundations Module, access our weekly Q&A for support, and join the calls with me for real-time coaching!
Then, everything is yours & you can get started right away!
You’ll be invited to join our private Facebook group where you’ll meet me, my Lead Coach, and get to shmooze with all of your fellow course creators who will welcome you into the community (FYI, our gif game is strong).
From there, you'll get started with the Foundations Module, access our weekly Q&A for support, and join the calls with me for real-time coaching!
more about me
Upon enrollment, you'll have immediate access to all course content, including:
Sample timelines for course creation (60,90, and 120 day examples)
My EXACT e-mail launch sequences (to use as inspo!)
Editable course slide/PDF templates to use in your own course!
Support from our dedicated CMA support team to answer any questions that come up during set office hours!
Video Lessons
Tech tutorials
Helpful worksheets/cheatsheets
Lifetime Access Across All Devices
Risk Free
When you join CMA, you’re welcomed into a space that’s got everything you need to create your digital course, launch it, and sell it on repeat. And the best part?
This is a proven system. Hundreds of students have used the tools in CMA to build and launch courses—it’s happening right now!
But, even though I know this course is so valuable, you deserve the chance to join risk-free to see if it’s for you. If you don’t think it’s every bit as awesome as I’ve promised, simply request a refund within 7 days of purchase, and you’ll be refunded in full.
There are no strings attached, no forms to fill out, nothing to prove, and I won’t question you. I won’t even ask for all of your newly gained biz insight and strategy back ;)
*But don’t be that person who joins, downloads all the material, checks out every lesson, and then asks for their money back. We can see that on our course platform, and it’s just bad karma.
This is a proven system. Hundreds of students have used the tools in CMA to build and launch courses—it’s happening right now!
But, even though I know this course is so valuable, you deserve the chance to join risk-free to see if it’s for you. If you don’t think it’s every bit as awesome as I’ve promised, simply request a refund within 7 days of purchase, and you’ll be refunded in full.
There are no strings attached, no forms to fill out, nothing to prove, and I won’t question you. I won’t even ask for all of your newly gained biz insight and strategy back ;)
*But don’t be that person who joins, downloads all the material, checks out every lesson, and then asks for their money back. We can see that on our course platform, and it’s just bad karma.
This is for you if:
It's probably not for you if:
You’re a coach, content creator, or service provider who wants to add a scalable stream of income to your biz
You’re looking for a proven method to take the guesswork out of creating and launching an online course
You want a business that builds more flexibility and freedom into your life
You’re looking for an easy way to make a quick buck—this ain’t easy, and it ain’t gonna happen overnight (But it is SO doable if you’re willing to commit to doing the work!)
You don’t want to teach students, be a trusted mentor, or you're not willing to get visible online to market your course or grow your audience
You’re not willing to make the time to learn, practice, and implement the program material
You’re cool with building a personal brand and getting visible
You are a go-getter who is willing to show up, do the work, and push yourself a bit outside your comfort zone
You believe that all humans deserve to be treated equally and agree to be a part of our inclusive community where everyone is respected
- The ability to generate an unlimited amount of passive income in your business, for years to come
- A platform to reach hundreds (or thousands!) more of the right people with your unique message, every single month, without exhausting yourself with 1:1 sessions (or as a pre-requisite for 1:1 clients!)
- The freedom to work from wherever you are in the world
Imagine the possibilities of what your business (and life!) will be like* after completing Coursemaking Academy:
select the plan that works for you:
most afforelable!
most efficient!
CMA™️ BASIC
CMA™️ PRO
8 modules of a BASIc curriculum
Microfunnel bootcamp
weekly Q&A Office hours
students community
Custom audit of your Course Sales Page
4 additional modules of a pro curriculum
- passive income mastery
- evergreen webinar 101
- Automated E-mail Sales Sequence
- Audience Growth
Get everything from the CMA™️ BASIC
pay in full
$1997 $1497
Payment Plan
pay in full
$2497 $1997
Payment Plan
6 payments of $337
6 payments of $417
canva templates library
Tech Tutorials
Masterclass Series
Pay in Full Bonus: Long Form Sales Page Template (Canva)
Pay in Full Bonus: 80+ page customizable webinar slide template
Frequently Asked Questions
Q: Is there a Facebook group?
Q: What if I have questions for Mary or the Support team?
A: Yes, there is a peer-led networking Facebook group for peer support, feedback and networking!
A: We have 30-min live office hours twice weekly in the student networking Facebook group! This is the space to ask questions live and get answers to any course related support needs!
Please check the Facebook group on Mondays for each weeks’ live call times.
Please check the Facebook group on Mondays for each weeks’ live call times.
Q: How long do I have access to the course? What if I don't have time to start right away?
A: You have LIFETIME access to the course which means if you don't have time to start right away, that's totally fine! It's also go-at-your-own pace, so you can take as much time as you need (and always go back to the content if you need a refresh!)
Q: I am at the beginning stages of my business and don't have anything for sale yet. Is this course for me?
A: Perfect! The bundle will teach you exactly how to grow an online audience, create a digital offer (online course!) to sell, AND create passive income from it :)
700+
03
$6.5m
800k
students who have taken this course
NUMBER OF TIMES I CRIED ABOUT THAT
MY CLIENTS' LAUNCH PROFITS THIS YEAR
email subs got by students
IT’S TIME TO TAKE THE LEAP
SHOW UP. LAUNCH THAT BUSINESS. AND SIGN THOSE CLIENTS WITH INSTAGRAM.
Whales Corp (c) 2022. All Rights Reserved.
@mary_whale
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